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{ Tag Archives } marketing

BAT: Why they do it

I think I’ve cracked it. A few days ago I made a lengthy post about how the British American Tobacco “agree disagree” marketing campaign made no sense to me at all, at all, at all. Since then BAT has launched a third phase of the campaign, which is even weirder and less likely to be […]

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Big Tobacco: why you do this?

I’ve mentioned previously the Agree/Disagree campaign that has been running prominently in NZ media for the last month. It has been hard to miss, with many television spots in prime time every day, full page ads in newspapers, and radio placements too. The spend is enormous. The initial stated amount of “hundreds of thousands of […]

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