Stencilling is a new kind of street art that has risen to prominence in only the last couple years. Like graffiti, it involves placing artworks on public walls and pavements. Unlike graffiti, a huge part of stencilling has been political comment.
\nWellington has a healthy tradition of stencil street-art. It’s been going on here for some time – I remember stencilling starting up before I left NZ, so 2002 at the latest.
\nToday, walking down Willis St in central Wellington, I stepped on some pavement stencil art. It’s actually quite uncommon to have stencil work underfoot, so I noticed, but I didn’t slow down. Then, brain kicking in, I backtracked and forced the lunchtime worker bees to route around me as I examined it. My brain had not lied to me – this wasn’t urban art, it was advertising, an ad for Listerine of all things.
\nNot that this is surprising. This is how marketing works, after all, and I’m sure there have been other instances of stencil-marketing before. But this was the first time I’d seen it, and it’s a turning point for me – a new urban medium of the 2Ks, one of which I am fond, has finally been co-opted before my eyes.
\nMaybe I should be glad it took so long?<\/p>\n","protected":false},"excerpt":{"rendered":"
Stencilling is a new kind of street art that has risen to prominence in only the last couple years. Like graffiti, it involves placing artworks on public walls and pavements. Unlike graffiti, a huge part of stencilling has been political comment. Wellington has a healthy tradition of stencil street-art. It’s been going on here for … Continue reading Marketing Co-opts Street Culture<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-377","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8D9ZE-65","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/posts\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=377"}],"version-history":[{"count":0,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/posts\/377\/revisions"}],"wp:attachment":[{"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}