{"id":913,"date":"2008-09-29T14:07:00","date_gmt":"2008-09-29T14:07:00","guid":{"rendered":"https:\/\/morgue.isprettyawesome.com\/?p=913"},"modified":"2008-09-29T14:07:00","modified_gmt":"2008-09-29T14:07:00","slug":"green-billboards-2008","status":"publish","type":"post","link":"https:\/\/morgue.isprettyawesome.com\/?p=913","title":{"rendered":"Green Billboards 2008"},"content":{"rendered":"

I just want to give some recognition to the best design work of the NZ election campaign thus far, and it has come from an unexpected source – the Green party. The Greens don’t have a history of excellence in the visual design stakes, and their hoardings for the last election were (IMHO) pretty damn ugly:
\n
\nThe whole series of 2005 billboards is visible here<\/a>.
\nThis year, they have put some serious resource into the billboard campaign – either that, or they’ve stumbled across an exceptional designer willing to work for cheap. Everything about their ’08 boards is on point. Check out this one, which was the first one I saw:
\n\"Image
\nIt’s perfect stuff – the composition of the image is great, the broad horizon speaks to the Green’s themes, even the demeanour of the model is well-placed. The simple, simple, simple message is genius. And I love the typeface of the key message (although I would have preferred the “vote for” typeface to match). Best of all, it works on the big scale – it looks fine on the screen, but enormous on the side of a building it really throws weight.
\nIt’s great to see. Billboard design has symbolic importance for this election, thanks to the role played in the 2005 election by the highly contentious (and very well-designed) “iwi\/kiwi billboards”. Sure enough, googling up the images for this post has turned up much interest and praise, some of which is summarised here at FrogBlog<\/a>. Labour partisans The Standard even fear these billboards are too slick<\/a>!
\nI think this is a significant step up in game that the Greens need to make if they want to make it happen this election. They have clearly decided internally to campaign on the “vote for your children” line, which seems like a risky choice to me but executed this well they might pull it off. I’m impressed with these billboards, and their new leader Russel Norman is giving a good account of himself (even though he seems to be hated in the house?). You go, Greenies.
\n\"Image<\/p>\n","protected":false},"excerpt":{"rendered":"

I just want to give some recognition to the best design work of the NZ election campaign thus far, and it has come from an unexpected source – the Green party. The Greens don’t have a history of excellence in the visual design stakes, and their hoardings for the last election were (IMHO) pretty damn … Continue reading Green Billboards 2008<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[],"class_list":["post-913","post","type-post","status-publish","format-standard","hentry","category-everything-political"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8D9ZE-eJ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/posts\/913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=913"}],"version-history":[{"count":0,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=\/wp\/v2\/posts\/913\/revisions"}],"wp:attachment":[{"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morgue.isprettyawesome.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}