Green Image Design


The accolades for this Greens billboard keep coming, with a best-of-week award from international ad-industry site BestAds. Judge Alan Russell of ad agency DDB Canada gave the Greens billboard the “best outdoor” nod, saying “First Choice goes to Green Party. It’s so damn simple I ask myself, as with all the best work, why didn’t someone think of that before? Few words, striking photography, emotional appeal, clever, yep it’s got my vote.”.
Signpost to a greener future
I’ve also been impressed with the visual design of this one-sheet, released with a major policy announcement that the Greens would favour a coalition partnership with the Labour party rather than the National party. This is an amazing piece of communication, condensing huge amounts of information into a small space and giving the reader great tools to unlock the content; it is comprehensible at a glance and also rewards detailed study. This is a really difficult task and they’ve absolutely nailed it – I wonder if the same team who did the billboards are behind this? The Greens have really lifted their game this cycle, and while it would be foolish to say the Greens are riding a wave of support due to their snappy design, it surely isn’t hurting them and is making it impossible to dismiss them as amateur idealists who don’t know what they’re doing – which has been, in the past, a surprisingly tenacious criticism.

10 thoughts on “Green Image Design”

  1. I quite like the signpost poster – maybe because it has words. However, I am absolutely, with Homeperm – I really do not like the other posters, although clearly some people, including you do. heck the girls been left on a wharf wondering why she has been abandoned and that the only ecofriendly way home to the island is to swim. No wonder she looks puzzled. Despite the posters, I’ll still be giving the Greens at least one vote.

  2. How can you be so preoccupied with trivia — the election, the economy, global climate change — when by all accounts the end to “Watchmen” is being changed for the film? Get some perspective, man!

  3. My sources (i.e. Rich Johnston’s Lying the Gutters column) tell me that they’ve made multiple endings and they’re trying to figure out if fans will riot if they use the multiplex-friendly one rather than the true-to-the-book one. I will not worry until I hear that the sp*** sq*** is definitively gone…

  5. No way, the Watchmen movie will RULE! The Watchmen look like awesome superheroes! I like the big blue naked dude he can probably kick Batman’s ass!

  6. Rorschach is way cool. Rorschach is like Batman except way cooler. Rorschach is like if Batman and Daredevil had evil gay sex (buttman and dickdevil?) and their kick-ass psycho retarded (spoiler?!?) ginger-haired gay baby was Rorschach.

  7. hey dritchie you suck dont call my man rorshark a ginger haven’t you even seen the posters? his hair is an INKBLOT man shows how much you know
    but yeah he is like Batman except way cooler you got that bit right, holla!

  8. LOL Rorschach is a ginger you are a looser morgue. Hurm hurm Big Figure Small World LOL.
    TO THE GAYMOBILE!

  9. I got my class to analyse these two ads as visual texts (revising for such skills in the exam). Thanks for the lesson idea, Morgan!
    They picked up on lots of things.

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