And while I’m talking comics, I want to give a shout-out to these great ads: the Throaties Find Your Voice campaign. They appear mostly in bus shelters, and what I love about them is they fit this presentation better than any other ad I’ve ever seen in the space – from a distance, they’re bold and eye-catching and present a mystery that can only be solved by getting closer, i.e. while you wait for the bus. Usually the advertising on this space works only to be seen from a distance, but this actively engages you from a distance and gives you a reason to stay engaged until, and while, you’re close. What’s more, the way the image is constructed from colour dots like an old comic reinforces the message by clearly indicating the scale at which your brain should be processing things, while adding in the message that the product is reliable because its been around a very long time. Its just very, very clever stuff.
99% of advertising makes me grumpy; this series makes me happy. Nice one, Toby Talbot et al.
3 thoughts on “Comics in advertising”
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Yes but I’m frustrated because I can’t read what the voice bubbles say… Don’t tell me I have to go to Wellington to find out!!
I can’t remember the exact words, but they were all variations on “please somebody help me!”
I think the one you have pictured, the woman is saying ‘help, he’s got a knife!’