Category: small group action

Facebook: Rules of Engagement

(original photo by Makeen M.Alaa on Unsplash)

Facebook has become a crucial battleground in politics.

On Facebook, waves of comments expressing toxic views create an illusion of mainstream agreement, establishing dangerous social norms.

On Facebook, deliberately contrived propaganda is carried into regular communities to harm positive and progressive causes.

On Facebook, soundbite opinions about political events are circulated, spread, and refined.

If you’re still on Facebook, you’ve seen how wild it gets over there. It can feel like reality has been swamped by bots and monsters. Take heart! The troll army is smaller and weaker than it seems. We can push back, and make a (small but mighty) difference.

(1) Why Facebook matters

The internet has changed a great deal in the last decade, and now we are dealing with a single overwhelmingly important truth: Facebook is the only social media platform where regular people talk to each other.

Other big social media sites (Instagram, TikTok, YouTube, Snapchat, etc.) are broadcast channels for receiving content as an audience. Other talk-based social media sites (Reddit, X/Twitter, Mastodon, Bluesky, Threads) are small next to Facebook, and do not really attract a membership of regular people. (Users tend to be ‘very online’.) Specialist community social media (Neighbourly in NZ, Nextdoor in the US, the NeighbourhApp in Dignity Falls) gets close but doesn’t have the reach.

Regular people go to Facebook and use it daily for regular person reasons:

  • It has a peer-to-peer marketplace that dominates informal selling.
  • It is the online front door of many small and medium businesses.
  • It has an events system that makes it easy to organize parties, special occasions, public events, and more.
  • It shows you what your friends and family are up to, and lets you share your activities with them. (Although this functionality has been degraded, it still works enough to keep people on the site.)
  • And, crucially, it has interest group spaces, where you can see and join discussions about whatever you’re interested in. (This is the only aspect of Facebook that genuinely works well.)

One of the most popular interest group types is the local community group, where a broad cross-section of people in your city, town, or suburb can report lost pets, complain about driving, and discuss the news. On the entire internet, Facebook is the only place this happens at scale.

This makes Facebook crucially important for societies and communities. Politics happens there in a way that it does not happen anywhere else online.

We’d better not abandon it to the right wing machines.

(2) On Facebook, influence is tilted.

In the New Zealand election 2026, Facebook posts and comments will directly influence the voting decisions and political beliefs of countless Kiwi voters.

That influence will be overwhelmingly tilted in favour of reactionary, conservative, and paranoid right-wing parties.

The right has several advantages that help create this tilt:

  • They have the money to place their messages into the platform’s machinery. The political parties directly, but also lobby groups such as the Taxpayers Union and the Sensible Sentencing Trust.
  • They benefit from the structure of the platform. Hot take posts with a simple message provoking a negative emotional reaction generate the kind of activity that leads to circulation via the algorithm. These kinds of post suit right-wing politics much more than left-wing politics.
  • They have the global moment in their favour. Reactionary forces have not been so dominant around the world for over half a century. International messages are delivered into local context by the algorithm.
  • They might also have international interference operations in their favour. Russian activity is real, and while it remains to be seen whether this will a factor in the coming election, it was a factor in the last one.
  • They have the benefit of mendacity. Knowingly false or extravagantly exaggerated claims can easily be illustrated with AI slop and thrown into the algorithm to powerful effect; these kinds of posts serve right-wing messaging much more than left.

These advantages give right wing forces high visibility on Facebook.

There are many Facebook interest groups founded on social fear. Groups spring up expressing worry about immigration, or new health measures, or governance changes. Some are created deliberately by malign actors working to a strategic plan, but others form genuinely as grass-roots actions by concerned people who hold on to social fears.

These groups can become thick with discussion about what is feared, and spread worry and anxiety. Discussion in these groups is almost never about limiting worry or calming members down. The direction of travel is always towards greater fear, and more extreme views. In this way, these groups become entry points into more extreme message groups, which promote ever more elaborate and toxic views of the world.

The distance from a toxic fear group to a busy local community group is small. For those caught up in these fear beliefs, all of these items appear in the same scroll on their Facebook feed. They see paranoid hatred towards Jacinda Ardern that deems her a mass-murdering globalist, and just below, a National Party member scaremongering about the dangers of the Labour government. It all becomes one thing.

Inevitably, then, fear messages from these toxic communities make their way into regular discussion. They come from genuine members of these communities who earnestly hold these beliefs and express them; they come from cynical provocateurs who enjoy stirring up trouble by poking at the ‘do-gooders’ of the world; they come from bad faith political actors who have no actual beliefs to speak of but recognize these messages serve their ends; they come from fake accounts operated by foreign actors seeking to harvest engagement or stir up trouble.

The way Facebook works right now, these messages propagate on neutral spaces in numbers that vastly overrepresent the actual social presence of these beliefs.

They make it seem like there are lots of them. Like their views are extremely common, even the majority. They are not, not even close.

That discrepancy is territory we have ceded.

We can push back.

(3) Rules of engagement for Facebook

On the largest scale, there is not much to be done that will change this election. These factors on Facebook are locked in place. The playing field is tilted. That can’t be fixed in the next few months. It’s an important battle, but the best thing to do for it right now is strive to get the best people for that fight into government.

But there is a huge amount that can be achieved as part of our everyday engagement with our social media environment.

Whenever you visit Facebook, aim to make it just a little bit more pleasant and a little bit more real.

Here’s how to make your contributions most effective, and avoid making things accidentally worse.

[NOTE: Am I missing something? Is something wrong? Let me know so I can improve this list.]

How to engage depends on the kind of post you are looking at:

Posts from right-wing sources: Scroll past any post from a right-wing source. National/ACT/NZ First politicians, Destiny Church, lobby groups… Don’t engage. This just promotes their messages and gets the algorithm humming. They want battles under their posts, do not give them such. (Hardcore options: Read to identify key messages; screenshot and reply elsewhere without sending views to the original post.)

Neutral media sources: Under media sources, e.g. political news articles from RNZ or The Spinoff or NZ Herald, we can comment without driving engagement to RW messages. Particular things to do:
* take messages from the story that resonate and restate them in your own words. Many people won’t click the link.
* directly quote key lines from the story, with a comment like “this is the most important bit”.
* respond to a political message with a real world example from your life. (Don’t make one up!) “This policy would make a huge difference to my brother who does X, Y, Z.”
* reply to other people saying positive messages with more positive messages, particularly if they are getting shitty replies.
* if there are racist/hate messages in the comments (surprisingly common), make a comment (not a reply to an offender) asking for comment moderation.

Things to avoid:
* replying to RW troll/propaganda/negative messages. The engagement just pushes their comments to the top of the heap so people scrolling by will see them first. In fact, the “Most Relevant” filter will often hide your comment and just show theirs.

Friendly sources: Under posts by left-bloc politicians and parties, science outlets commenting on issues of concern, progressive activist folks, etc, you can get stuck in in support. Any action here will help the algorithm push this further. Particular things to do:
* heart and like reacts for the main post
* respond with any kind of positive personal message, something very ordinary is good to set the tone (but not revealing! Don’t open yourself to targeting by trolls!)
* reproduce and celebrate specific points made that you agree with
* wherever possible, emphasise how these politics are extremely normal in the global context. Giving NZ a chance to catch up with other countries is always a great message. Something having worked well in other countries similar.
* reply to any post with hateful subtext not with rage or disgust, that’s what they want. Dismissive contempt is the way. Don’t let hate sit unremarked, but don’t give it heat either, chill the temperature down until everything is icy cold.
* if you want to reply to less offensive troll posts with dunks, mocking rebuttals, sad GIFs, or whatever, this is the place to do it. Can’t do much damage here.

Things to avoid:
* don’t get over your skis, going too hard and overstating how amazing someone is. Regular people react badly to puffery. If you have a personal story of how someone genuinely did something amazing, then go for it, but if it’s just generalised cheerleading, watch the tone.
* don’t get so caught up in fighting trolls that you start to hate the internet and yourself. There is a cohort of people out there who are literally playing a game where they win by emotionally exhausting you. You can always ignore them, and should do so forever.
* by the same token, if a troll account challenges you to prove something or say something or whatever, don’t do it. Even if you do have the answer, just don’t do it. Treating these asks seriously is giving them respect they do not deserve and prolonging a conversation that helps them more than you. Just leave them hanging, like they don’t matter to you in the least. They hate that.
* (if it’s a normal person asking for more info, then go for it, keep chatting. You have to use your judgment about who is normal and who is troll. Some people have aspects of both, humans are complex!)

Local community groups: In these spaces, you can definitely make a difference. Here are some things to do:

* Share political posts from good sources into the group, with a context note about how it will affect local services or local people. Advanced mode: in the context note, instead of saying the thing, ask everyone a question about how the subject might help your community. You want the question to close off avenues for troll/shitpost responses as much as possible.
* Uphold an expectation of respect and kindness in your community. Every community wants to see itself as respectful and kind. Call out instances where kindness fails or respect has not been shown; “here in X town, we show respect to each other.” Don’t come in too hard, but don’t waver either.
* Be present and supportive in non-politics posts too. Community members will remember your name from post to post.

Things to avoid:
* International politics issues. Trans discrimination in the UK, the death toll in Gaza, freedom of speech in the US… Local people just don’t want to see these invoked. Even if they are relevant to what you’re discussing, don’t bring them up. Find another way to deal with the real topics. Yes these things matter! But you are not being negligent by not bringing them up as part of this process.
* Criticising people who don’t get everything right. Sometimes people are wrong on the internet, let it go. You have bigger targets.

(4) Look after yourself

Remember to log off. If you are not used to getting involved in this kind of talk on Facebook, it can be… unpleasant. People act awful online, much more so than in real life. Comments can feel very personal even if they’re not. And sometimes they will be personal, and that’s not okay! Don’t wreck your wellbeing for the sake of a few Facebook comments, that’s not helping anyone.

Find some friendly support. Any Facebook friends who are on the same page as you? Give them a message. Have each others’ back out there.

Consider locking down your account, especially if you are anything other than a white guy.

Accept that you will never see any proof it helped. There’s no way around that. You’re working to shift an invisible vibe among lurking users. There’s no way to see if it works. You just need to trust that it does, because real people are on Facebook and then those people vote. No matter what you do, the laugh react guys will keep laugh reacting, but you can be confident voters have seen your signal too.

That’s it. Repeat until the election. Good luck.

(Thanks to Kelly Whyte for some very helpful advice.)

For f**k’s sake please vote in the local elections

(Asterisks included above for the sake of content filters on work computers. Is that still a thing? It used to be a thing.)

The sun is out, the buds are on the trees, and every main road is suddenly lined with signs showing unfamiliar faces saying VOTE FOR ME! You know what that means: it’s local election time!

Soon an envelope will arrive and you will put it on the stack of things you will definitely get to, and then SMASH CUT to like two months later and you find the envelope again and you never even opened it, and you have a little chuckle at yourself because, hey! It’s only local government, right?

Well I have something to say: NOT THIS YEAR, BUDDY-O! Heck no! This year you’re gonna open that envelope and vote! Because this year your local government elections are the front line of a crucial fight!

Your local elections vote has never had as much riding on it!

You will of course have noticed that things have gone a bit… weird in the last few years. Like, David Bowie died in January 2016 and it all kind of went wrong from there? Of course things were quietly going wrong a long time before that, but in 2016 the wrongness got hold of a vuvuzela and now it’s Blaring Loud Wrongness, Keeping You Up At Night.

And all that wrongness is going to smash right into your local government. Unless you stop it.

Here are two urgent, crucial problems that show why voting matters extra bigly this time.

Problem 1: The allies of fascism are infiltrating government

That description reads like hyperbole, the kind of overheated claims you’d find in the weird corners of Indymedia in 2001. It is honestly a bit hard to accept that this is where we are now.

But we are. If you haven’t already, take the time to review the Stuff Circuit investigation by Paula Penfold & colleagues, Fire and Fury: Disinformation in New Zealand. The hourlong documentary is an intense and sobering watch.

Image from Fire & Fury (Stuff)

A very active set of agitators are busy every day spreading disinformation, fomenting hatred, putting violence on the table. They are chewing on the table legs of our society.

Standing for local election was an idea that circulated widely through these networks, with the explicit aim of making the country ungovernable. As a result, many candidates aligned with conspiratorial views, or worse, have entered local election races. Most of these have kept their affiliations secret.

If elected, they will haul water for this country’s rising ring of fascist agitators. They will disrupt government and provide a platform for fascist recruitment and organising.

We have to vote to keep them out.

(Again, I can hardly believe that I am typing this as a fair description of what is taking place in this country, but that’s where we are. The long 2016 is a deeply weird time to be alive.)

Problem 2: Climate change is local now

Climate change has been a challenge for a long time (I’ve been writing about it on this blog since it was an email newsletter, way back when email newsletters were a thing, oh hey they are a thing again) but we are in a new phase now. Unprecedented weather disasters are finally dragging top-level political actors to the table – heck, even the USA has successfully passed a major climate action bill!

The new urgency is this: dealing with climate change at street level. All those slips around the Hutt and Wellington are a portent of things to come, unexpected trouble all over. We need to build resilience! Our councils need people who are prepared to be prepared.

Image from this Stuff article, Why are there so many slips in Wellington?

But that’s just a side issue compared to the real challenge ahead: massive community transformation!

We need to redesign our towns and cities into new forms. For example, we need a completely new approach to transport. Public transport and active transport have to become the easiest and best ways to get around our communities!

Local and regional government will be forced to make some very big calls, soon. (In fact they are already doing this!) Over the next five years, decisions made by your local body will decide the future shape of your community.

These will be some of the most consequential and far-reaching decisions ever made by local government! Your council needs people who are prepared to be brave.

We have to vote for them.

Heck yeah I’m gonna do the thing, except how??

You’re gonna do the thing! You’re going to vote! So… what now?

  • START A TEAM-UP! You probably have a few trusted friends who live in the same electoral area as you? Ask if they want to team up on figuring out who to vote for. Many hands make light the work, and more fun the work too. Small group action: this is the way.
  • IDENTIFY THE ROCKING GOOD CANDIDATES! You can’t downvote the infiltrators, so you have to help the super-sweet candidates to out-compete them! This election guide covering all candidates is essential: plug in your address and it tells you who is standing for what in your area.
  • TELL YOUR NETWORKS! Personal recommendations are THE most powerful thing in local body elections. People will generally pay attention to what they hear from friends and neighbours, much more than from any other source. So don’t do the hard work of figuring out who to vote for, only to keep it all to yourself! Instead, get the word out!

HERE IS AN EXAMPLE OF TELLING YOUR NETWORKS

Karen ‘Kaz’ Yung – photo from the election guide website

Here’s who I am backing in the Hutt City Council elections: Karen Yung, a.k.a. Kaz.

Kaz is standing for council in the city-wide field, not tied to any specific ward. So she’s going to be on the ballot paper for everyone here, all across Hutt City.

I’m going to give her a tick because I am impressed by her commitment to ground-level community engagement, and because I like her focus on addressing the challenges of climate change.

I voted for her last elections too. She almost got into council then and I am confident her reputation has only increased since. I have followed her on Facebook over the last few years, while she has continued to be very active in the community and has served on the Petone Community Board. She’s just a really good candidate and will be an exciting new voice on council.

Check out Kaz’s entry in the election guide mentioned above.

And you can see what she’s up to and where to meet her on her Facebook campaign page.

If you’re in the Hutt, make sure you consider Karen Yung at voting time!

Small Group Action: Getting going

friends

I need your help.

I’ve been working for a bunch of years now on an idea to help us turn our feeling that things aren’t right into real action that has an impact on the world. It’s a toolkit that I call Small Group Action. It’s been used in workplaces and in classrooms and by groups of friends, and it works. It was the basis of my Masters research and I know it can make a difference. 

It’s time to get SGA out into the world, so people can put it to work. I’d welcome any support you can give me.

What is Small Group Action?

It’s very simple: you get a few people into a small group, say 4 or 5 people. You agree to do one action together – a short-term commitment only. You choose the action together, and plan how to get it done. Then you go for it.

4 or 5 people is big enough to do small but substantial things. (You can chain actions together for added effect.) It’s also small enough the group is easy to manage. Short-term means it’s an easy commitment to make, and you get the satisfaction of doing something sooner rather than later.  Group effects help keep you on task – you can actively motivate each other, and no-one wants to let the others down. 

All simple stuff, but harnessed together, all pointing in the same direction? It makes for a powerful engine. 

(There’s more than this, of course, but this is the heart of it.)

What am I trying to do?

The goal is to get the SGA toolkit out into the world. I’m in need of advice about the best way to do this! Some ideas: 

  • A small SGA handbook and forms that walk you through the setup process, all free to download and print.
  • An online tool or app that takes you through the setup process, then sends out reminders/notifications.
  • A website/community that shares ideas for actions and promotes success stories.

Obviously the social nature of SGA lends itself to social media, but I’m not sure how this could integrate effectively with Facebook/Twitter/Instagram etc. 

What do I need from you?

First – advice. Help me figure out what the hell I’m actually trying to get done, here. Comments are good, here on the blog or on Facebook or Twitter. Or email me!

Second – enthusiasm. If this is a thing you could see yourself using, sing out.

Third – expertise. Visual design people, community people, web people, psychology people, UX people, game design people, comms people – any offers of help or guidance gratefully received.

OK then. Here we go.

UPDATE: I’ve put a step-by-step and an action checklist over on the Taleturn website.

Anonymous Events

(This was going to be part of the Linky, but I realised I wanted to say a bit more, so….)

Seems like Anonymous, the global hacker group that emerged from the wild free-for-all of the 4Chan websites and burst on the scene with global action against scientology, are doing some interesting stuff right now.

Operation Darknet was a sophisticated plan that, if I’m reading it right, broke through the anonymity of the “Darknet” (the most hidden parts of the internet) to grab identity details for a paedophile network; and it did this because paedophile users undermine and discredit the Darknet, on which Anonymous relies to function. That’s a bit of a hashed summary but the statement is well worth a look. Particularly interesting, they were supported by contacts in the group behind the Firefox web browser.

Operation Cartel on the other hand is yet to launch, and is even crazier. They’re taking direct action against a very dangerous & very resourceful Mexican drug cartel. I would not be surprised if some Anonymous members – or those believed by the cartel to be members – ended up dead because of this action.

Makes me reflect on Anonymous. Global worldchanging events are being enacted and affected by a bunch of 14-year-old tech geeks*. This isn’t a phase; this is structural, part of the incredible shift in power that new communication technologies have enacted. Global life has shifted (irretrievably) online, and power in the online world cannot be restricted by politics or class or any of the traditional control mechanisms. Online, power derives from knowledge and commitment, and only knowledge and commitment. And teenagers are famous for fiercely adopting causes, and for inhaling knowledge about subjects of interest. Oh – and for having time to fill. Anonymous and its successor networks will be making news for a long, long time to come.**

* Yes, that’s the stereotype and it is unclear how much it relates to the reality. But as stereotypes go – I mean, whoa. This has been the demographic with the least social power of all demographics. That was the entire rationale behind that great TV show “Freaks & Geeks”. Time was, 14yo tech geeks were the lowest of the lowest of the low on the totem pole of power. Well. That’s changed.

** And yes, sometimes Anonymous do crazy stuff that probably hurts more than it helps. Comes with the territory. I hope the ratio of help to hurt shifts positively as experiences accumulate through the network and are passed down to new generations of members. And it seems to me that the primary motivation of Anonymous is social justice, with lulz a close second; I suspect that these networks will always tend towards these motivations, partly because teens are fundamentally concerned with these things, and partly because more negatively oriented motives will not be able to sustain a large network. In other words, I think their hearts will always be in the right place when they break stuff they shouldn’t.

Are you ready yet?

Me, three weeks ago:

I’ll expect that disaster survival kits were hauled out and checked across the country this past weekend. We certainly checked out ours, and yes there are a few bits and pieces we could add to it.

But human nature being what it is, as the earthquake recedes from memory, our impetus to add those things will fade away.

Did it fade away for you? A bunch of people noted here or on Facebook their intent to get on top of the disaster survival kit sitch. More would have read it and nodded agreement. Well, time’s up. Have you followed through? Cal and I are almost there – we still need a new torch, because our current one is pretty weedy. Oh, and a transistor radio. Everything else we needed to do got done. And here’s a secret: we did it all either on the first day, or right now on the last day, of that three week period.

Because, fundamentally, we suck at following through. The go-to psyc theory for intended action is the Theory of Planned Behaviour, which says that what we intend to do comes from our attitudes, the social norms around us, and the amount of control we have; and what we actually do mostly follows what we intend to do. That mostly is the tricky bit, unsurprisingly. The gap between intent and behaviour gets pretty big.

In my own thesis work (zing!) I found two other important parts of the puzzle that fill in that intent-behaviour gap: effort, and frame of mind. Effort is the get-up-off-the-couch factor, and we tend to underestimate it. Frame-of-mind is bigger – it’s about how we’re doing when we get the opportunity to act. Good mood, bad mood, etc, but also – and crucially – just plain remembering.

So, a bunch of people stated their intent. Did effort and frame of mind get in your way, or did you follow through? Tell me, I’m curious. If the latter, this is a reminder right here. Christchurch is still getting aftershocks. Wellington is still vulnerable. Lots of places have their dangers and they could hit any time.

Get it done.

Edited to add: Jenni has taken up this idea and is pushing it forward, nudging her friends to get their own kits sorted and promising to chase them up in three weeks. Great work Jenni!

Getting Ready: Checking

But human nature being what it is, as the earthquake recedes from memory, our impetus to add those things will fade away. I’m going to use this blog and its small but attentive readership as a motivation tool, by declaring: in three weeks, our disaster survival kit will be fully stocked up. (6 Sept)

A bunch of people put their names down, and no doubt others thought “yeah, I’ll do that”.
Now, two weeks have gone by, and in NZ the earthquake remains on the front page. Have you done what you intended to do? One week to go in that original plan…

(Encouragement by example: lostperdita has)

As before, comments are encouraged – tell everyone how you’re going. Collective action beats solo action. All the info you need is here: NZ getting ready website

This is Kaibosh

My friends George and Robyn have been hard at work the last few years on starting a charity. I think it’s pretty amazing. They are behind Kaibosh, and what they do is collect surplus food from retailers (so it doesn’t get chucked into landfill) and deliver it to charities working with people who could do with a bonus meal.

That’s pretty much the whole deal – there is leftover food at place A, and hungry peeps at place B, so they make the connection. Simple premise, but (as always) a complex mission in the real world.

George sez:

We wrangled a few friends to become members of our board of trustees and have spent the last 18-months trying to raise funding to increase the scale of our efforts. Our main support has come from Wellington City Council and the Lotteries Commission. With their help we’ve leased an office on Holland Street and hired a part-time Operations Manager. We’re now able to step up our operations (to date we only pick up food from Simply Paris and Wishbone) and hopefully expand our volunteer base (currently sits at six non-trustees).

That is how you walk the walk in this world. I give this whole enterprise one mighty double-rainbow-all-the-way thumbs up. Kaibosh is having a launch party at their HQ tonight at 6pm – come along if you’re in W-town, and eat some of the food, which is of course donated from local businesses.

Kaibosh website
Kaibosh on Facebook

Getting Ready

Perhaps you heard: there was a great big earthquake in Christchurch. A reminder that NZ is basically a big faultline with Lord of the Rings scenery on it. And, as Jack has noted, it’s a reminder that in NZ the disaster survival kit is an everyday common-sensical thing, rather than a sign of extreme right-wing anti-government paranoia.

I’ll expect that disaster survival kits were hauled out and checked across the country this past weekend. We certainly checked out ours, and yes there are a few bits and pieces we could add to it.

But human nature being what it is, as the earthquake recedes from memory, our impetus to add those things will fade away. I’m going to use this blog and its small but attentive readership as a motivation tool, by declaring: in three weeks, our disaster survival kit will be fully stocked up.

Have you checked yours, and found it wanting if so? I invite you to add your name in the comments making a similar pledge. I’ll check up on you and on myself in advance of the three-week deadline. Don’t run the risk of waking up to a local disaster next year and kicking yourself for letting it slide now.

Read up on what you need here: NZ getting ready website

It’s not the thinking, it’s how we’re thinking.

(with apologies to ALAC)
Things aren’t working as they should.
Everywhere you look there are systems that don’t deliver what we as a society want them to deliver. Law enforcement, workforce management, politics, education, media, to name five that come to mind for some reason.
Why is everything broken?
Answer: it’s not. These systems work perfectly. Keep a system running and it will inevitably trend towards finding the smoothest, least complicated way it can do what it does.
The systems fail us not because they’re broke, but because they have to interact with something that they cannot control and that we did not design: us.
We resist change. We resent uncertainty. We fear difference. We desire status. We react emotionally not logically. We interpret the world as stories. We construct for ourselves a self-identity.
Everything that doesn’t work comes from the way we think.
We break the world for ourselves.
And this means we can fix it.